Home

Tannen Corporate Communications, LLC helps companies and organizations manage their reputations to achieve business results.In the 21st Century, corporate reputation is a critical foundational component to business success: A positive reputation helps companies sell more products, attract the best talent, from C-suite executives to engineering talent to new college graduates, gain a higher valuation from investors, and navigate difficult crises, which every company has to face at some point. Even the strongest corporate reputations can be harmed, sometimes for lengthy periods, by seen or unseen factors, that may occur over months or in seconds.
Tannen Corporate Communications, LLC leverages the 48 years of experience in reputation management by founder and president, Andy Tannen, who has worked with clients as varied as IBM, Honeywell, Roche, AstraZeneca, JP Morgan, United Technologies and Pratt & Whitney, HNTB Corporation, Eastman Chemical, Philips Electronics and PricewaterhouseCoopers. He worked with these clients while a senior executive at major PR firms such as MSL Group, Hill & Knowlton and Ruder Finn.
The firm uses a strategic approach to reputation management by developing plans based on the six components of corporate reputation. Services provided to communicate reputational strengths to key stakeholders include strategy and message development, executive thought leadership, business media relations, media training, speaking forum/conference placement and sponsorship development.

Services

Strategy and Message Development:Conducting media outreach without a plan and specific messaging is not the effective way to go. When we begin to work with a new client, we review or conduct research to understand where the company currently stands in terms of its business objectives. Then, we work with clients to develop communications plans, including media and organizational targets that will enable them to achieve their objectives over a reasonable schedule.Business/Financial Media Relations:The national business media outlets have grown more challenging over recent years due to the pressures reporters are under including competition from online and social media, and dealing with hundreds of PR operations at their doors. Tannen Corporate Communications works with clients to develop their stories so they will appeal to leading business media outlets including Associated Press, Barron’s, Bloomberg (and Business Week), The Economist, Financial Times, Forbes, Fortune, the New York Times business section and the Wall Street Journal, among others. Radio, TV and online targeted outlets include Bloomberg Radio and TV, Cheddar.com, CNBC, CNN Business and Fox Business, as well as the rapidly expanding number of business podcasts. And, we will tell a client if a story has little or no chance of placement in these demanding outlets.Executive Thought Leadership:Over his career, Andy Tannen specialized in developing thought leadership programs for major company CEOs and implementing them. Today, while the CEO’s role is clearly changing, thought leadership is actually growing in importance as more CEOs than ever before are speaking out on headline issues that affect employees and communities, ranging from climate change and diversity and inclusion to education, gender equality, gun control, homelessness and immigration. Tannen Corporate Communications helps companies determine what issues are most strategic, what messaging to use and where to deliver it (media, forums like the Boston Chief Executives Club or the Economic Club of Washington, NGO partnerships, other channels).Media Training:We work with outstanding media trainers who are former reporters, to prepare executives for interviews with challenging reporters at major national media, as well as for presentations before key stakeholder groups including investors, employees, industry conferences and business forums.

Results

Clients often judge results in terms of targeted media coverage that reaches senior management teams including boards, customers, employees, investors, government officials and other priority stakeholders, conveying key messages.
In the past years, we have generated effective coverage for clients in media outlets including:
* The Wall Street Journal
* Barron’s
* Bloomberg BusinessWeek
* Bloomberg TV
* Business Insider
* Chief Executive magazine
* CNBC Squawk Box
* Crain’s New York
* Directors and Boards
* Fortune
* Harvard Business Review including podcasts
* Human Resource Executive
* MIT Technology Review
* U.S. News & World Report

About & Contact

Tannen Corporate Communications is a boutique communications firm that focuses on reputation management.
What differentiates us is our perspective, based on founder Andy Tannen’s work with major companies and industries over the past 40 years. Those companies include an IBM that was on the verge of breakup due to flagging performance (something like what GE is facing today), to pharma giant Roche struggling to gain recognition as an innovative producer of drugs through alliances, to Philips Electronics repositioning itself as a healthcare technology company to Pratt & Whitney generating confidence in the aerospace industry about the world’s most sustainable jet engine. Each was a completely different assignment, but each required detailed research to develop the right strategy to achieve business objectives.
We provide the specific services that are needed to build, strengthen and defend corporate reputations, including business/financial and trade print, broadcast and online media relations; executive thought leadership including creating customized events for targeted audiences, executive speeches before the most influential business forums, writing and placing articles in management journals, business and trade publications and local papers and business weeklies. And then there is crisis communications, because no company is going to be able to avoid crises in the digital era, whether a truly major crisis or a disgruntled customer who is not heard by a company.Recommended services will always depend on the audiences a client needs to engage.Our approach is research-based: With a new client, we always conduct in-depth research, ranging from executive interviews to media analyses, to influencer viewpoint assessments (these are not YouTube influencers but may include financial analysts and industry market researchers, plus government, think tank and academic reports). We then develop a SWOT (Strengths-Weaknesses-Opportunities-Threats) analysis that leads to building a communications plan.
Andy Tannen, the firm’s founder, has, over 40 years, managed corporate communications and technology practices for leading PR firms including Publicis Groupe’s MSL, Hill and Knowlton and Ruder Finn. In those jobs, he worked with companies in a range of industries including information technology, financial services, aerospace and manufacturing, healthcare and professional services.
Tannen Corporate Communications has worked with one of the Big 4 accounting firms, one of the most innovative designers/manufacturers of AI-powered drones for the military, and two of the largest engineering firms in the world.

Thought Leadership

Article Description

Article Description

Article Description

Article Description

Done

Thanks for sending your message. We will be responding promptly.